At Inspire Marketing, we don’t believe in cookie-cutter solutions. However, when we find something that works, we will use it.  And when we find something that continues to demonstrate its superiority to alternative solutions, we will stick with it and find ways to maximize its advantages for our clients. All our websites are built on the WordPress platform for many reasons, including the four we detail below.

1. WordPress is Versatile

We have built all kinds of different websites, each with its own set of needs and challenges. Nevertheless, we have yet to find a website that cannot be built on the WordPress content management system. The platform is flexible and versatile. Furthermore, because it is used by so many developers and coders, there are tons of plug-ins available to address nearly every conceivable website challenge. Whether we are adding forms, photography, videos, calendars, calculators, or e-commerce, we have been able to successfully utilize WordPress plug-ins to get the job done.

2. WordPress is Secure

Web security is a huge concern for all of us these days. Nobody wants the headache and hassle of a website hack. That’s why we proactively seek out safe and secure solutions for our website. We appreciate the fact that WordPress takes security seriously too. Security has been a major consideration for WordPress, and they frequently issue updates to address security concerns that develop.

3. WordPress Is Easy to Use

No one involved in website creation and maintenance would ever say that these tasks are easy. Extensive coding knowledge is often needed even to make simple changes. This puts some businesses in a difficult position. Since most businesses do not employ anyone with this kind of knowledge, they have to outsource this work, often at significant expense. It does not have to be this way. Our WordPress sites offer our clients a simple solution. If you know how to use Word, you should be able to make straightforward content changes in WordPress.

4. WordPress is SEO Friendly

Finally, we cannot ignore the role that SEO plays in our decision to use WordPress. SEO is a major factor in our decision-making because we understand how important SEO is in website creation. We seek to maximize SEO capabilities in all our websites in order to make them effective lead-generating websites. We want our clients’ websites to be found! Using the WordPress platform makes it easier for us to deliver websites that get found. WordPress development utilizes good coding practices and WordPress sites deliver good speed. These features alone represent a tremendous SEO advantage and they are just the beginning. We love to utilize this robust content management system as a foundation on which we can build even better SEO by applying sound SEO principles.

For these reasons and more, we are sold on WordPress. If you are ready to enjoy the benefits of WordPress, give us a call at 317.220.6005. Our Indianapolis WordPress developers and marketing experts help central Indiana businesses with website creation and other marketing services. We will develop a lead-generating website that meets your needs and is secure, simple to change, and SEO-friendly.