Inspire Blog

The Benefits of a Content Management System

Content management systems are a fairly recent invention.  A decade ago they just simply did not exist.  So if you have no idea what a content management system is, you are excused.  However, even if you do not at this moment know what a content management system, your business could actually benefit in some real

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Is It Important that Your Website is Mobile Responsive?

A mobile responsive website is one that is designed in such a way that it renders well on both mobile devices (such as tablets or smart phones) and traditional computers (such as desktops or laptops). In today’s mobile environment, we would say that it is definitely important that your website is mobile responsive and here

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Our Story

When I meet with clients or potential clients, I talk to them about the importance of telling their story. People usually like to hear a story – the trials, the triumphs, the successes, the failures. We learn from stories and can gain a deeper understanding through them. There is something about telling your story that

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Getting Customers to Adopt Your Product or Service

Marketing analysts have continually studied the behavior of prospects and customers in an attempt to determine the best way to get from awareness to adoption – that is, from first hearing about your product to purchase. One widely established model is the AIETA model. According to this model, prospects move along the following continuum: Awareness:

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Three Near-Fatal Branding Mistakes for Small Business

During my 19 years working in marketing I have seen numerous companies make a variety of branding mistakes. Those mistakes usually fall into three main categories which I’ve outlined below. 1. Choosing to Brand Later Rather than Now Your brand exists in the minds of your customers. They will “brand” you whether you do anything

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Measuring Marketing Return

Do you have a reliable measure of return on investment (ROI) for your marketing strategies? Evermore these days it seems as though effectiveness of the budget dollars allocated to a department is being measured more carefully, meaning a contribution needs to be demonstrated. Calculating this contribution for one individual tactic is a relatively easy task.

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