Inspire Blog

Providing a More Modern and Accessible Website for Federated Bank

Federated Bank has been one of Inspire Marketing’s longest tenured clients, helping them  accelerate and increase their sales opportunities using their website and online marketing strategies for almost 10 years. Federated Bank is a community bank with four locations in East Central Illinois.  Located within an area with a strong agricultural industry, Federated Bank is

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How Inspire Marketing Created More Efficient Sales for A Taste of Indiana

Creating a store where it is easier to buy. A Taste of Indiana is a family-run, local business that has operated in Indianapolis for the past 22 years. They specialize in custom and premade baskets, boxes, and bags that feature items made by local vendors producing authentic Indiana goods. Looking for Online Efficiency In the

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Now Is the Time for Online Sales

Coronavirus has certainly changed life in many ways.  Our days now seem to focus on washing our hands, keeping our distance, and making sure that we have enough milk, bread, and toilet paper for another day.  But what about all the businesses out there that still have goods to sell – goods that people still

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Eight Important Books for Business Owners

As the world changes almost daily in our attempts to contain the coronavirus, you may find yourself with more free time than usual. If you’d like to spend some of that time reading, we have some recommendations of important books for business owners. The 7 Habits of Highly Effective People The 7 Habits of Highly

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Should You Be Choosing to Chat?

A chat window for your website is a big step. It represents a move towards modernization, adapts to the way your clients most like to communicate, and shows that you are a company with a mind for service. However, chat windows can also present a danger if not properly implemented or managed. Here are a

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Why We Choose WordPress…And You Should Too!

By Brad Murray At Inspire Marketing, we don’t believe in cookie-cutter solutions. However, when we find something that works, we will use it.  And when we find something that continues to demonstrate its superiority to alternative solutions, we will stick with it and find ways to maximize its advantages for our clients. All our websites

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Five Keys to Increasing Website Engagement

By Wade Danforth Who is visiting your website? Do you know? Or perhaps the more important question is who is visiting your website but leaving without taking any action. Visitors may have many reasons for a quick visit to your site. But whatever the reason may be, the reality is that a quickly fleeing visitor

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How SEO Benefits Indianapolis Small Businesses

By Brad Murray SEO has certainly taken the business world by storm. While it wasn’t even a thought for most businesses a decade or two ago, it is now an important consideration in any legitimate marketing strategy. The big players in any industry have teams of experts who know how to utilize SEO to achieve

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So What is a Lead Generation Website?

By Wade Danforth Your website is only as good as the leads it can produce. When we meet with potential clients, we always start our conversation with the statement that we build lead generation websites. So what goes into a website that generates leads? That’s a great question. Below is an outline of the proven

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One Audit You Shouldn’t Avoid

How You Could Benefit from a Marketing Audit It’s tax season and the last thing any business is looking for is an audit from the IRS.  IRS audits can be tedious, time-consuming, and sometimes costly.  In contrast, a marketing audit can help you better understand your marketing results and improve on them.  A marketing audit

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