Inspire Blog

Eight Important Books for Business Owners

As the world changes almost daily in our attempts to contain the coronavirus, you may find yourself with more free time than usual. If you’d like to spend some of that time reading, we have some recommendations of important books for business owners. The 7 Habits of Highly Effective People The 7 Habits of Highly

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Should You Be Choosing to Chat?

A chat window for your website is a big step. It represents a move towards modernization, adapts to the way your clients most like to communicate, and shows that you are a company with a mind for service. However, chat windows can also present a danger if not properly implemented or managed. Here are a

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Why We Choose WordPress…And You Should Too!

By Brad Murray At Inspire Marketing, we don’t believe in cookie-cutter solutions. However, when we find something that works, we will use it.  And when we find something that continues to demonstrate its superiority to alternative solutions, we will stick with it and find ways to maximize its advantages for our clients. All our websites

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Five Keys to Increasing Website Engagement

By Wade Danforth Who is visiting your website? Do you know? Or perhaps the more important question is who is visiting your website but leaving without taking any action. Visitors may have many reasons for a quick visit to your site. But whatever the reason may be, the reality is that a quickly fleeing visitor

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How SEO Benefits Indianapolis Small Businesses

By Brad Murray SEO has certainly taken the business world by storm. While it wasn’t even a thought for most businesses a decade or two ago, it is now an important consideration in any legitimate marketing strategy. The big players in any industry have teams of experts who know how to utilize SEO to achieve

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So What is a Lead Generation Website?

By Wade Danforth Your website is only as good as the leads it can produce. When we meet with potential clients, we always start our conversation with the statement that we build lead generation websites. So what goes into a website that generates leads? That’s a great question. Below is an outline of the proven

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One Audit You Shouldn’t Avoid

How You Could Benefit from a Marketing Audit It’s tax season and the last thing any business is looking for is an audit from the IRS.  IRS audits can be tedious, time-consuming, and sometimes costly.  In contrast, a marketing audit can help you better understand your marketing results and improve on them.  A marketing audit

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The Connection Between Website Coding and SEO

What do you know about computer coding?  Can you “speak” any programming languages?  You shouldn’t feel bad if you don’t know much about computer code, any more than you should feel bad that you don’t know much about neurosurgery.  Computer programming is a highly technical field, and most people who don’t directly work in the

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First Things First: Marketing Questions to Consider

Many times when we begin to work on a website project, we stumble upon an unexpected issue.  We find there are some marketing questions that need to be answered to make the project successful.  The answers to these questions typically drive the information our clients want their customers to know.  As we work to formulate

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Timing is Everything…in Social Media

Our last few blogs have dealt with consistency and the necessity of being consistent in your social media marketing efforts.  We’ve looked at the importance of consistency in general and at consistency in content in particular.  Now we are going to discuss being consistent in timing.  This subject really differs from the others in that

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